Brand Photography Strategy Guide


Plain and simple: Brand Photography is your most important visual marketing element. These images will round up your awesome brand and give it’s message a visual voice that connects with your ideal audience by conveying your vibe in the most beautiful way. Plan for your best branded photo shoot with this short and actionable guide.

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Brand photography is not about sitting pretty and getting another headshot. This is all about bringing your story and your brand to life, connecting with your ideal clients and effectively and strategically converting.

This guide will help you how to effectively plan a successful band photo shoot and feel confident while getting the best results for your unique brand and business. Whether you sell services or products, this guide is geared towards the brand more than the offerings, so be confident, no matter what you offer.

We’ll go over:

  • What is Brand Photography
  • Is Brand Photography just a fancy word for Headshots?
  • Who needs Brand Photography
  • What to consider when looking to hire a photographer
  • Effective planning
  • Prepare for your shoot
  • Props + Location
  • Where to use your images
  • What images you need for your website
  • Copyright basics