As solopreneurs, we are always looking for ways to optimize our business. We want to stand out from the rest, we work so hard to be authentic, relevant and to provide for our audience. So, naturally, we kinda expect those conversions to be always coming through. But are they really?
Maybe you’ve worked so hard, only for all your efforts to go to waste because your audience didn’t even figure out that it was your brand behind that image. I’ve said this before but I have to stress it again, we are visual creatures by nature and if you want to hit those sales then you need to have cohesive, consistent brand photography that is aligned with your business goals.
So, let’s dig in!
A bank of cohesive, on-brand photos for you to utilize across all your platforms. Doesn’t that sound awesome? There are a whole bunch of elements that go into creating a successful brand but a huge part of refining your brand is by having professional photography that is on-brand, consistent and cohesive.
Your branding can influence the way your customers think about you and your business and that’s why branded photography has such a massive impact on you and your business.
Why, I am glad you asked! Not only will you have photography that is consistent and visually appealing but it also fits your brand. It reflects your brand colors, your brand values, your brand mission, and goals but most importantly branded photography will share your personality that will help you relate to and convert clients that you want to work with!
There are thousands of businesses out there that is exactly like yours and that is why your brand needs to stand out from the rest. So, why not start with professional branded photography?
Let’s have a look at why branded photography is great at converting business:
What better way to build trust with your potential clients than to tell them your story through branded visuals? People who know your story tend to be more loyal to you and your business which equals more conversions. Win-win.
This will convey a cohesive, consistent effect of your brand. If potential clients see you showing up everywhere with the same brand imagery you are more likely to make that sale because people will associate you with that well-known brand that consistently pops up!
As a service-based business, it can be hard to sell your services because they are intangible but branded photography takes care of this element for you. Branded photography can bring out the best in you by showcasing your personality through your brand. By having high quality branded photography, you can establish a rapport and show your audience you mean business!
Product-based business? Stick around to find out how branded photography is the key to converting product business. 😉